If you want to be found in Google, you need to optimize your website for local SEO. In this post, we'll cover some of the most important aspects of local SEO, including how to optimize your website and claim a business listing on Google My Business.
We'll also discuss the importance of refining old content as well as creating new pages for each location you serve so that they're easily found by searchers looking for local businesses in their area.
Optimize Your Website
Optimize Your Website
Use Keywords in the Title, Description, and Body of Your Web Page
Make Sure Your Web Page Is Mobile-Friendly
Add Local Keywords to Your Meta Description
You can also use keyword research tools like Google's Keyword Planner to find local keywords that are relevant to your business. Then add them to each page of your website so search engines will understand what you do and where it takes place when they look up information about you online.
Claim Your Business Listing on Google My Business.
Claim Your Business Listing on Google My Business
Claiming your business listing on Google My Business is a simple process that will take less than five minutes. Once you have verified that your website, phone number, and hours of operation are correct (and you've checked with the IRS if there are any tax implications), all you need to do is go to "Business Profiles" from within Google Search Console and click through to "Claim This Business," then paste in your info into their form.
You'll then be prompted with a confirmation code that can be used as proof of ownership when setting up your account on Google Analytics or Adwords accounts if needed!
Find Your Backlinks
The first step to improving your local SEO is to find your backlinks.
Here are some tools you can use:
Moz Link Explorer
Ahrefs
Majestic
Use Schema to Add Local Context to Your Pages.
If you want to add local context to your pages, the easiest way is to use schema markup. A schema is a set of guidelines that help search engines determine the relevance of information on a page.
If an item has been properly added to schema.org, it will show up in search results as “locally relevant” or “relevant nationwide” depending on how much data is available about it locally. For example:
Products sold by Amazon are often listed as having "locally relevant" metadata so users can easily find them when they're researching products online.
This video shows how Google uses local relevancy signals in its algorithm.
Refining, Republishing And Amplifying Old Content For Local SEO.
You’re probably familiar with the concept of “refining, republishing, and amplifying old content for local SEO.” If not, here's how it works:
Refine old content by adding local keywords. The more relevant your site is to the topic of your blog post or article on Google (or any other search engine), the better chance you have of ranking higher in its SERPs (search engine results pages).
This can be done by adding new keywords into each piece of text as well as throughout the body of your content so that it's clear what type of information users are searching for when searching for something related to what you wrote about.
Republish old posts on other platforms besides just one website alone such as Facebook Groups or LinkedIn Groups since these sites tend not only to be more popular but also allow users who've visited them before but haven't been back recently enough yet still see new updates posted there automatically without having anyone specifically request them anymore."
Create A Page For Each Location You Serve.
Create a page for each location you serve.
Use city, state and country in the title.
Use the city, state and country in the URL.
Use the city, state and country in your meta description.
Add a link back to your site from every page on that website by using either an anchor text or keyword phrase that matches one of your target keywords (i)ncluding what you're selling - let's say there are two possible keywords: "pets" or "dogs". If people click on those links then they'll be taken directly back to our website where they can learn more about these products/services!
Optimized Your Google My Business Profile
If you have a complete Google My Business profile, then your website is ready for local SEO optimization. A good Google My Business profile will include:
Photos of the business (including interior and exterior)
Videos showing how the business operates and what it offers customers. It should also include any information about services provided by the company like quality control or repair services.
Reviews from previous customers show why they share their experience with other people who are looking for similar products or services as yours.
Create Local Content
Local content is a crucial part of your local SEO strategy. It’s what people will search for when they go to a specific business or location, and it can help you grow your business in the long run.
What Is Local Content?
Local content is any type of information about your business that only applies to that specific area, such as an article about how to make chocolate chip cookies at home, or an article about what movies are playing at the theater down the street. These articles are not written for statewide audiences—they're written specifically for local residents who may be interested in finding out more information about their own town's attractions and events (and maybe even making some new friends).
Hire a Website Design Agency For Local SEO
The best way to get your website up and running with local SEO is to hire a professional website design company. These companies are experienced in building websites that are optimized for search engines, so they can build a site that will help you grow your business in the long run. They'll also be able to help you find and recruit writers who can create content that's specifically tailored for local markets—and this is one of the most important steps in beginning your local SEO campaign.
Conclusion
Every business should have its own local SEO strategy. It's not just about having a presence on Google, it's also about getting your business listed in the right places and with the right information. This is where Local SEO comes in handy because it allows you to optimize your website content so that it can be found by people searching for what you're offering.
Also remember that as long as there are two or more unique pages for each location you serve then search engines will consider them as separate locations on their rankings algorithm which improves visibility too!
